Services

Communications work with clear ownership.

Bring Jasna Strategic into the assignments your organization needs planned, produced and kept moving.

Campaign Strategy and Launches

Jasna Strategic turns organizational goals into audience strategy, messaging, channel plans and a coordinated rollout, then helps carry the communications work through delivery.

Bring us in when… A campaign or launch has a clear goal, but its audience, message and moving parts still need a plan.

Representative work

Campaign plans and communications audits
Audience strategy and message development
Channel plans and content calendars
Rollout timelines and creative briefs
Measurement plans

Content and Executive Communications

Clear written communications need to work across channels and hold up through stakeholder review. Jasna Strategic develops the message, writes the content and manages revisions through approval.

Bring us in when… Leaders and teams need one consistent message adapted for different audiences and formats.

Representative work

Communications plans and message refinement
Executive messaging and internal communications
Website and landing-page copy
Newsletters, email campaigns and social content
Articles, thought leadership and editing

Website and Email Operations

Jasna Strategic manages communications publishing and email production so content stays current, accurate and ready to send. The work can include improving workflows, maintaining content quality and coordinating review and QA.

Bring us in when… Your website and email programs have ongoing work, but no one has clear ownership of publishing and delivery.

Representative work

Website content publishing and landing pages
HTML and presentation updates
Content inventories, governance and accessibility-focused review
Email production, templates and quality assurance
Audience segmentation, automated journeys and reporting

Platform experience

Adobe Experience Manager for website content management, administration and publishing.

Salesforce Marketing Cloud for email operations, audience segmentation, automated journeys, templates, QA and reporting.

Salesforce CRM through contributions to underlying CRM improvements supporting marketing and lead-generation needs.

Video and Visual Communications

Creative assets should serve a defined communications objective. Jasna Strategic connects the visual approach to the message, then produces or manages the work through review and delivery.

Bring us in when… A campaign or ongoing program needs video and design work that fits the larger communications plan.

Representative work

Video editing and motion graphics
Presentations and graphic design
Campaign and social assets
Digital advertising creative
Production planning and review

Campaign and Vendor Leadership

Complex assignments require decisions, feedback and production to stay aligned. Jasna Strategic can lead the communications work while coordinating internal stakeholders, agencies and production partners.

Bring us in when… Several people own pieces of the work, but deadlines and decisions need one accountable lead.

Representative work

Campaign and project leadership
Creative direction and brand consistency
Agency and vendor coordination
Production oversight and review
Executive communications support

Scoped separately

The scope is clear before work begins.

Paid media buying, continuous monitoring, proactive pitching, ground-up custom development, hosting, cybersecurity administration, unrelated IT support, on-location production, specialized illustration and third-party costs are included only when stated in the proposal. Legal review remains the client’s responsibility.

Discuss your project See retainer options